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  • By Louise Keely, Chief Research Officer, The Demand Institute December 3, 2012

    The $9 Trillion Question: How will the U.S. Housing market evolve?

    Learn more about where the U.S. housing market is headed over the next five years

    Following our report, The Shifting Nature of U.S. Housing Demand, The Demand Institute is launching an in-depth knowledge building program to assess how consumers will spend $9 trillion buying, renovating and renting homes over the next five years.
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  • By Mark Leiter, Chairman, The Demand Institute May 15, 2012

    The Shifting Nature of U.S. Housing Demand

    The U.S. housing market is growing again—but not as we knew it

    Our homes play a vital role in our lives, from the time we awake in the morning to when we return home from a long day at work or school. For many Americans their home is also their most valuable financial asset. But recently this has proved to be a rather volatile asset, and dramatic changes in home values have created stress for many Americans.
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  • By Louise Keely, Chief Research Officer at The Demand Institute March 2, 2012

    What's a Few Trillion Dollars among Analysts?

    Illuminating the gap between macro and micro forecasts of U.S. consumer demand in 2014

    Macro forecasts of U.S. Consumer demand project consumers will spend $11.5 trillion in 2014, while the aggregate of all relevant micro forecasts leads us to a number that ranges between $13.5 trillion to $17 trillion. In this article we explain this multi-trillion dollar gap and what it implies for business and government leaders.
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