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Demand Shifts

  • By Jeremy Burbank, Vice President and Louise Keely, President, The Demand Institute December 3, 2014

    What People Want, but Don't Have

    For many Americans, housing is their biggest expense, but also their biggest asset. Despite this fact, most Americans are less than fully satisfied with their homes and communities as they are today. We refer to the gap between what is important to people in a home — and what they actually have — as the "Satisfaction Gap."

  • By Jeremy Burbank, Vice President and Louise Keely, President, The Demand Institute October 30, 2014

    On Their Own Terms

    Baby Boomers will continue to have a significant impact on the economy and housing market over the next five years. But don’t expect this generation to stick to the script when it comes to retirement and housing decisions.