Skip to main content

LinkedIn Icon Twitter Icon

Demand Shifts

  • By Jeremy Burbank, Vice President and Louise Keely, President, The Demand Institute January 28, 2015

    Where America Is Moving

    Nearly half of all American households plan to move at some point in the future. While some will move for a larger or nicer home, or perhaps to purchase a home for the first time, three out of every four movers report that a location consideration is a reason for moving.

  • By Jeremy Burbank, Vice President and Louise Keely, President, The Demand Institute December 3, 2014

    What People Want, but Don't Have

    For many Americans, housing is their biggest expense, but also their biggest asset. Despite this fact, most Americans are less than fully satisfied with their homes and communities as they are today. We refer to the gap between what is important to people in a home — and what they actually have — as the "Satisfaction Gap."

  • By Jeremy Burbank, Vice President and Louise Keely, President, The Demand Institute October 30, 2014

    On Their Own Terms

    Baby Boomers will continue to have a significant impact on the economy and housing market over the next five years. But don’t expect this generation to stick to the script when it comes to retirement and housing decisions.