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Demand Shifts

  • By Jeremy Burbank, Vice President and Louise Keely, President, The Demand Institute September 16, 2014

    Still Seeking the American Dream

    The weight of Millennial influence on the economy and housing market will be significant over the next five years. But despite the growing influence of Millennials, many myths to the contrary persist.

  • By Louise Keely, Chief Research Officer, The Demand Institute February 26, 2014

    Learn more about where the U.S. housing market is headed over the next five years

    Participate in our innovative program and obtain access to the complete forecasts and databases that are showcased in A Tale of 2000 Cities — plus your team will receive advance, in-depth access to a unique study of U.S. consumers in advance of our next major report.

  • By Mark Leiter, Chairman, The Demand Institute May 15, 2012

    The U.S. housing market is growing again—but not as we knew it

    Our homes play a vital role in our lives, from the time we awake in the morning to when we return home from a long day at work or school. For many Americans their home is also their most valuable financial asset. But recently this has proved to be a rather volatile asset, and dramatic changes in home values have created stress for many Americans.