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Overview

OUR MISSION

The Demand Institute illuminates how consumer demand is evolving around the world. We are on a mission to strengthen the growth and vitality of the global economy.

ORIENTATION

Consumers will spend over $450 trillion across all countries and industries during the next decade. We are focused on understanding how that demand will shift and evolve in the coming years.

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HOW WE WORK

We are building new knowledge about emerging demand shifts in close collaboration with public and private sector organizations.

TEAM

The experience and the expertise at the heart of
The Demand Institute

ADVISORY BOARD

Our Advisors have been instrumental in shaping the design and development
of The Demand Institute.