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Consumers are estimated to spend over $450 trillion across all countries and industries during the next decade.

Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world.  

This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population's evolving needs and desires.

We have designed The Demand Institute to provide our members with an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.

Our Mission 

The Demand Institute illuminates the way in which consumer demand is evolving around the world. We help government and business leaders align investments with where consumer demand is headed across industries, countries and markets. The Demand Institute is a non-advocacy, non-profit organization and a division of The Conference Board, which holds 501(c)(3) tax-exempt status in the United States. The Demand Institute is jointly operated by The Conference Board and Nielsen.