Mission

Consumers are estimated to spend over $450 trillion across all countries and industries during the next decade.

Business leaders with a mandate to create growth strategies, drive innovation, and allocate scarce resources across markets have told us they would value an objective perspective on future shifts in consumer demand around the world.  

This knowledge is equally vital to international, national and regional government leaders tasked with aligning economic policies and stimulus programs to their population's evolving needs and desires.

We have designed The Demand Institute to provide our members with an objective, non-partisan perspective on where consumer demand is headed tomorrow—and what it means for leaders today.

Our Mission
The Demand Institute illuminates how consumer demand is evolving around the world. We are on a mission to strengthen the growth and vitality of the global economy by helping senior leadership teams align their investments to where consumer demand is headed across industries, countries and markets.

The Demand Institute is a non advocacy, non-profit organization and a division of The Conference Board, which holds 501(c)(3) tax-exempt status in the United States. The Demand Institute is jointly operated by The Conference Board and Nielsen. Our headquarters is in New York City, with a presence in Beijing, Brussels, Chicago, Hong Kong, Mumbai, Singapore and Washington, D.C.