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Advisory Board

We would like to extend our thanks and sincere appreciation to the following individuals who have generously agreed to provide strategic advice on the overall design and development of The Demand Institute.

Douglas R. Conant

Former President & Chief Executive Officer, The Campbell Soup Company; co-author of Touchpoints: Creating Powerful Leadership Connections in the Smallest of Moments.

Douglas R. Conant, now a New York Times bestselling author and sought-after speaker, was appointed President and Chief Executive Officer of the Campbell Soup Company in 2001 and served in this role for a decade. During his tenure Campbell has been recognized for its progress. Its honors range from being recognized by the Gallup organization with its "Great Workplace Award" for the last four years, to receiving the 2010 Catalyst Award for helping women advance their careers. Mr. Conant joined Campbell with 25 years of experience from three of the world's leading food companies: General Mills, Kraft and Nabisco.

He began his career in marketing at General Mills. After 10 years, he moved to Kraft, where he held top management positions in marketing and strategy. Immediately prior to coming to Campbell, he was President of the $3.5 billion Nabisco Foods Company where he led his unit to improved marketplace performance and five consecutive years of double-digit earnings growth. Conant co-authored (with Mette Norgaard) the New York Times bestselling book, Touchpoints: Creating Powerful Leadership Connections in the Smallest of Moments. He is now working on a new book about the secret to driving high performance in an on-demand world.

Mr. Conant devotes substantial time to guiding non-profit organizations. He is Chairman of the Committee Encouraging Corporate Philanthropy (CECP), a member of the Board of the National Organization on Disabilities (NOD) and a member of the Board of the Families and Work Institute. He is an active member, past Chairman and current Trustee of The Conference Board. He also remains active on other boards including Students in Free Enterprise (SIFE) and Catalyst. A native of Chicago, Conant earned his BA degree from Northwestern University and his MBA from the J.L. Kellogg School of Management at Northwestern.

Samuel Di Piazza, Jr.

Vice Chairman of Citigroup's Institutional Clients Group; former Global CEO of PricewaterhouseCoopers International Limited.

Samuel Di Piazza, Jr. is Vice Chairman in the Institutional Clients Group of Citigroup and serves as a member the Senior Strategic Advisory Group. Mr. Di Piazza retired as Global Chief Executive Officer of PricewaterhouseCoopers International Limited (PwC) in September 2009, after serving in the role since January 2002.

Over his 36-year career at PwC, which included 30 years as a partner, he held several positions, including Chairman and Senior Partner at PricewaterhouseCoopers' U.S. firm and was a member of the Global Leadership Team. Under his leadership for the large majority of its first decade after the merger of Coopers & Lybrand with Price Waterhouse, PwC experienced record revenue and growth levels, and repositioned itself as the leading accounting, tax and advisory business. Under his leadership, PwC expanded operations in the emerging markets, including achieving the leading position in China, India, Eastern Europe and Latin America.

Mr. Di Piazza currently serves as a Trustee and a member of the Executive Committee of the International Financial Reporting Standards Foundation, is past Chairman of the Geneva-based World Business Council on Sustainable Development, and serves on the U.S.A. Foundation Board of the World Economic Forum. Mr. Di Piazza serves on the Board of Directors of DirecTV, Apollo Group, St. Patrick's Cathedral in New York City, and on the Board of Trustees of the Mayo Clinic.

He is currently a member of the Executive Committee, the immediate past Chairman, Board of Trustees, of The Conference Board, Inc., and has previously served as a Trustee for the Financial Accounting Foundation. He is a member of the Board of Governors, the past Global Chairman of Junior Achievement Worldwide, and serves as a member of the Executive Council of the Inner-City Scholarship Fund. He is also a member of the Executive Committee of the National September 11 Memorial & Museum. Mr. Di Piazza is the co-author of Building Public Trust: The Future of Corporate Reporting. Mr. Di Piazza received a degree in accounting from the University of Alabama and an MS in tax accounting from the University of Houston.

Harald Einsmann

Former President of Procter & Gamble for Europe, Middle East & Africa.

Harald Einsmann formerly served as an Operating Partner and a member of the Board of Directors/Investment Committee of EQT, a leading European Private Equity Group sponsored by the Wallenberg Group of Scandinavia (which includes, among others, Erickson Telephones, ABB Engineering, Astra Zeneca and Gambro Pharmaceuticals, SEB Bank and Scania Trucks).

Dr. Einsmann has served on the Board of Tesco PLC, in the United Kingdom from 1999 to 2010 and has been a member of their Nominations and Remuneration Committee from 2005 to 2010. He has served as a member of the Board Carlson Group in the United States, (which includes, among others, Regent, Radisson Hotels, Park Inn and Thank God It's Friday Restaurants) from 1999 to 2010 and served on their Compensation Committee from 2005 to 2010.

He has served on the Board of Harman International Industries, Inc., from 2007 to present and has served on their Audit Committee from 2007 to present. Dr. Einsmann has also served as a member of the Board of Rezidor Hotel Group in Scandinavia from 2007 to present and has served on their Compensation Committee from 2007 to present. Prior to his tenure at EQT, Dr. Einsmann was the President of Procter and Gamble, Europe, Middle East and Africa, and a member of the Worldwide Board at Procter and Gamble.

He is a graduate of the Hamburg and Heidelberg Universities in Germany where he received an MBA and a doctorate in Business Administration, Economics and Law. He was also a Fulbright Scholar at the University of Florida, Gainesville, earning a Ph.D., with a thesis about the impact of the European Union on several U.S. industries.

Roger W. Ferguson, Jr.

President and Chief Executive Officer of TIAA-CREF; former Vice Chairman of the U.S. Federal Reserve System.

Roger W. Ferguson, Jr. is President and Chief Executive Officer of TIAA-CREF. Prior to joining TIAA-CREF in April 2008, Roger was head of financial services for Swiss Re and Chairman of Swiss Re America Holding Corporation.

Mr. Ferguson served as Vice Chairman of the Board of Governors of the U.S. Federal Reserve System from 1997 to 2006 and was a member of the Board of Governors of the Federal Reserve System from 1997 to 2006. During that time, he was a voting member of the Federal Open Market Committee, served as Chairman of the Financial Stability Forum, and chaired Federal Reserve Board committees on banking supervision and regulation, payment system policy, and reserve bank oversight. From 1984 to 1997, Roger was an Associate and then a Partner at McKinsey & Company. He began his career as an attorney at Davis Polk & Wardwell.

Mr. Ferguson is a member of President Obama's Economic Recovery Advisory Board and a fellow of the American Academy of Arts & Sciences. He serves on the Board of Directors of International Flavors & Fragrances Inc. He also serves on the boards of several nonprofit organizations, including the Board of Trustees of the Institute for Advanced Study, the Board of Overseers of Memorial Sloan-Kettering Cancer Center, and the Board of Trustees of the Committee for Economic Development.

He is a member of the Advisory Board of Brevan Howard Asset Management LLP and serves as co-chair of the National Academy of Sciences' Committee on the Long-Run Macro-Economic Effects of the Aging U.S. Population. He is vice chairman of the Economic Club of New York and a member of the Council on Foreign Relations, the Harvard University Visiting Committee for the Memorial Church, and the Group of Thirty.

Mr. Ferguson holds a B.A., J.D., and a Ph.D. in economics, all from Harvard University. He brings his depth of knowledge of TIAA-CREF operations, his sound business judgment, his extensive knowledge of the finance industry, and his familiarity with governmental oversight of the financial services industry.

Niall FitzGerald KBE.

Former Chairman & CEO of Unilever; former Chairman of Reuters.

Niall FitzGerald KBE was, until the end of May 2011, the Deputy Chairman of Thomson Reuters, following the creation of the new company in April 2008. Prior to this, he was the Chairman of Reuters from October 2004, having spent over thirty years with Unilever in a variety of commercial and financial jobs in several countries.

Mr. FitzGerald joined the boards of Unilever PLC and Unilever NV in 1987 and ultimately served as Chairman and CEO from 1996 to 2004. During his Unilever career, he worked and lived in Ireland, the Netherlands, South Africa, the U.S.A. and the U.K.

In November 2008 Niall FitzGerald was appointed Chairman of Hakluyt & Co. and in 2006 he was appointed Chairman of the Board of Trustees of the British Museum. Mr. FitzGerald is a member of the Foundation Board of the World Economic Forum and also a Trustee of the Leverhulme Trust. He is a member of various advisory bodies, including the Advisory Board of Spencer Stuart. He is Senior Advisor to Allen & Co.

Mr. FitzGerald has been Co-chair of the Investment Climate Facility for Africa (2006-2010), Chairman of the Nelson Mandela Legacy Trust (U.K.) (2004-2008), the International Business Council of the World Economic Forum (2006-2008) and of The Conference Board (2003-2005), and Co-chairman of the Transatlantic Business Dialogue (TABD) (2004-205). He has been Non-Executive Director of Merck (2000-2003), Ericsson (2000-2002), Bank of Ireland (1990-1999) and the Prudential Corporation (1992-1999). He has been President of the Advertising Association (2000-2005).

He has also been a member of South Africa's International Investment Advisory Council, a member of the International Advisory Board of the Council on Foreign Relations, a member of the Kok Commission on the Lisbon Agenda, a member of the Accounting Standards Review Committee, Chairman of the CBI Europe Committee and member of the International Policy Council for Agriculture and Trade.

Mr. FitzGerald was awarded an honorary Knight Commander of the British Empire in 2002, and holds a number of honorary doctorates from American, British and Irish universities.

Margo Georgiadis

President, Americas for Google; former Executive Vice President and Chief Marketing Officer at Discover Financial Services.

Margo Georgiadis is President, Americas for Google. Ms. Georgiadis rejoined Google in 2011 after serving as Chief Operating Officer at Groupon. Earlier, she served as VP Global Sales Operations at Google where she was responsible for driving Google's sales operations and strategies across regions, channels and products as well as leading the sales technology teams which enable the successful commercialization of Google's products (e.g., Ad Words, AdSense, display and mobile ads) with advertisers and publishers.

Ms. Georgiadis served as Executive Vice President, Chief Marketing Officer, and member of the Management Committee at Discover Financial Services before going on to serve as Principal at Synetro Capital, a capital investment firm.

She started her career at McKinsey & Company, ultimately becoming a Partner and a leader of the Retail and Marketing practices.

Margo holds an AB, Economics from Harvard University and an MBA from Harvard Business School. In addition to her responsibilities leading Google in the Americas, Margo currently serves on the Board of Directors of The Jones Group.

Sheila Hooda

Board Director and President, Alpha Advisory Partners.

Sheila Hooda has over 30 years of experience working for, advising and transforming global financial services, consumer, education and business, professional and information services firms. She is currently the President of Alpha Advisory Partners, an advisory firm focused on the financial and business services sectors.

Ms. Hooda recently served on the executive team at Thomson Reuters, and previously at TIAA-CREF, where she was a member of the Office of the CEO and the leader of Corporate Strategy and M&A from 2006 to 2012. Ms. Hooda was instrumental in the development of the firm's long term strategic repositioning of its business model and its acquisition and partnership strategy in the asset management and pension and retirement sectors.

Prior to joining TIAA-CREF, Ms. Hooda was a Managing Director at Credit Suisse, where she provided leadership for global client relationship management within the investment banking and equities division. Earlier on Ms. Hooda was a consultant with McKinsey & Co and started her career with American Express Bank in India.

She is a member of the Council on Foreign Relations and the Harvard Kennedy School of Public Leadership. Ms. Hooda serves on the Global Advisory Board of the University of Chicago Booth School of Business and Pratham USA. She previously served on the board of Women's World Banking as well as the Global Agenda Council of the World Economic Forum's Council on long-term public and institutional investing and the Business Council of the Asia Society. Ms. Hooda is a Governance Fellow of the National Association of Corporate Directors and a member of Women Corporate Directors.

Ms. Hooda received a M.B.A from the University of Chicago Booth School of Business, is an alumnus of the Indian Institute of Management Ahmedabad.

Rick Kash

Vice Chair, Nielsen and Co-author (with David Calhoun) of How Companies Win: Profiting from Demand-Driven Business Models.

Rick Kash serves as Vice Chair of Nielsen. Appointed to this role in January 2012, Rick joins Chief Executive Officer David Calhoun and Vice Chair Susan Whiting in the Office of the CEO. Most recently, Mr. Kash was Chairman of The Cambridge Group, a part of Nielsen and one of the world's preeminent growth strategy consulting firms. Rick was also the founder of the firm.

Mr. Kash is the co-author with Nielsen CEO David Calhoun of How Companies Win: Profiting from Demand-Driven Business Models (Harper Business, 2010), which was named "one of 5 business books you can really use" by Fortune Magazine and one of the "best books for business owners in 2010" by Fast Company.

Mr. Kash is also the author of The New Law of Demand and Supply: The Revolutionary New Demand Strategy for Faster Growth and Higher Profits(Doubleday, 2002).

One of the world's leading authorities on consumer demand, Rick's perspectives on the economy and the opportunity to create growth by tapping into consumer demand have been shared in numerous conferences, news media and publications including Advertising Age, CNBC, Fast Company, The Financial Times, Industry Week, Inc. Magazine, and Sales & Marketing Management.

Mr. Kash is a member of the United States Senate Business Forum, a group of 36 businesspeople selected by U.S. Senators. The group meets with Senators and Cabinet members on a quarterly basis to provide independent views on national matters affecting the economy and U.S. business performance.

Mr. Kash serves on a number of community and business boards and speaks frequently to business groups on the subject of business growth. He is the past president of the Better Boys and Girls Foundation and The Huff Scholarship Foundation for underprivileged children. Along with John Mackey and Jack Kemp, he founded the NFL Players Awards Dinner which has raised $27,000,000 for underprivileged children. For the past 18 years, Rick has actively participated in funding cancer research in the United States, as well as in Europe and Japan.

He serves as the Chairman of Genus Oncology, a research partnership with Harvard's Dana Farber Cancer Institute. A native of Chicago, Rick is a graduate of DePaul University.

Tom Manning

Faculty, University of Chicago Law School; Board Director in U.S. and China

Tom Manning is a corporate board director and advisor. He is currently on the faculty at the University of Chicago Law School, where he teaches courses on corporate governance in China, private equity in Asia and the US-China Treaty project.  Tom currently serves as an independent Board director of Dun & Bradstreet, AsiaInfo-Linkage Holdings, iSoftStone, and Clear Media Limited. He previously severed on the boards of the Bank of Communications (China's fifth largest bank) and Gome (of one of China’s largest retailers).  He was an advisor to the World Economic Forum on its Global Agenda for China, founding director of the Chicago-China Economic Development Corporation (launched for Mayor Daley), and the founder of The US-China 2025 Project. 


Tom previously served as CEO of Cerberus Asia Operations & Advisory Limited, the Beijing subsidiary of Cerberus Capital. In Hong Kong for 17 years, Mr. Manning was the CEO of Indachin Limited, Capgemini Asia, and Ernst & Young Consulting Asia and a senior partner of Bain & Company.  Earlier in his career, he was with McKinsey & Company and CSC Index. A native of Chicago and a graduate of Harvard College (A.B., East Asian Studies, 1977) and Stanford (MBA, 1979), Mr. Manning is a frequent commentator and op-ed contributor on topics such as US-China relations, corporate governance, and technology. He speaks Mandarin and divides his time between Beijing and Chicago.

Bill Matassoni

CEO of The Glass House Group; former worldwide Communications leader for McKinsey & Company and publisher of The McKinsey Quarterly.

Bill Matassoni is founder & CEO of The Glass House group. Mr. Matassoni started his career in management consulting in 1980, when he joined McKinsey & Company. He was a partner there for almost 20 years, focusing on the marketing of professional services. He was responsible for building McKinsey's reputation and protecting its brand, which included publishing the McKinsey Quarterly. In doing so, he worked closely with many of his colleagues worldwide, including Tom Peters, Jon Katzenbach, Kenichi Ohmai, and John Hagel. He was also responsible for much of McKinsey's internal communications. This included the creation of McKinsey's systems to manage and disseminate its practice knowledge. He left McKinsey to join Mitchell Madison Group, a strategy consulting firm he helped to take public through its sale to USWeb/CKS in 1999.

Mr. Matassoni then joined The Boston Consulting Group, where, for five years, he headed a group responsible for innovation, marketing and communications. As at McKinsey, he worked closely with several of BCG's thought leaders — George Stalk, Michael Silverstein, Philip Evans, Yves Morieux, Hal Sirkin and others — to develop their ideas and turn them into consulting assignments. Mr. Matassoni retired from BCG a few years ago and founded The Glass House Group, a consulting firm that helps professional service firms on branding and marketing issues.

Mr. Matassoni is a graduate of Phillips Andover (1964), Harvard College (BA Literature,1968) and Harvard Business School (MBA, 1975). He and his wife, Pamela, live in New Canaan, Connecticut in a "glass house" designed by Philip Johnson (the Boissonnas house). He is a member of the Board of Trustees of United Way of America and United Way Worldwide. He is also a senior advisor to Ashoka, an organization that invests in social entrepreneurs, and a member of the Board of Trustees of the Hudson Institute. He remains interested in the management and marketing of professional service firms and social marketing.

David May

Corporate Chief Marketing Officer at AIG

David May is Corporate Chief Marketing Officer at AIG, where he leads corporate brand marketing, research, strategy, advertising and sports sponsorship programs for AIG.  David was previously a managing director at Goldman Sachs for 15 years, where he was most recently the global leader of marketing and communications for the Investment Management division, which includes asset and wealth management side of the firm.  Previously he was the global leader for all Goldman Sachs brand marketing and reputation building activities.  Prior to joining Goldman Sachs, David spent 10 years in the advertising industry, as an executive at Young & Rubicam and J. Walter Thompson.  He holds an AB from Princeton and an MBA from Harvard Business School.

Nicholas Negroponte

Chairman of One Laptop per Child (OLPC); Founder, MIT Media Lab

Nicholas Negroponte is founder and chairman of the One Laptop per Child non-profit. He is currently on leave from MIT, where he was co-founder and director of the MIT Media Laboratory, and the Jerome B. Wiesner Professor of Media Technology. A graduate of MIT, Negroponte was a pioneer in the field of computer-aided design, and has been a member of the MIT faculty since 1966. Conceived in 1980, the Media Laboratory opened its doors in 1985. He is also author of the 1995 best seller, Being Digital, which has been translated into more than 40 languages. In the private sector, Nicholas Negroponte serves on the board of directors for Motorola, Inc. and as general partner in a venture capital firm specializing in digital technologies for information and entertainment. He has provided start-up funds for more than 40 companies, including Wired magazine.

Brian Ruder

CEO of Skylight Partners and former Executive Vice President, Global Marketing for Citigroup.

Brian Ruder is CEO of Skylight Partners, a strategic marketing and business development consulting group. Prior to founding Skylight Partners, Brian served as Executive Vice President of Global Marketing for Citigroup where he built a worldwide strategic marketing capability encompassing product development, segment marketing, customer knowledge and insights, customer relationship marketing, and branding and advertising.  Earlier in his career, Brian was President & CEO of Heinz USA and President & CEO of Weight Watchers Food Company.

He serves as Chairman of the Beacon Institute for Rivers and Estuaries, a research-based scientific and policy institute that studies the effects of humanity on river systems and aims to optimize the divergent forces of industry, transportation, recreation, development, and the environment.

In 2000 Mr. Ruder was appointed Vice Chairman and Audit Committee Chair of the New York State Board of Science, Technology and Academic Research by Governor Pataki and the New York State Senate. In 2004 he was appointed as a Commissioner of the Dormitory Authority of New York State, where he is also Chair of the Governance Committee. He also serves on the board of the Adirondack Council, the Scarsdale United Way, the New York Metro Chapter of the World Presidents’ Organization, and PNC Private Client Advisors. Additionally, he serves as President of the Hawkeye Conservationists in the Adirondacks. Mr. Ruder holds a BA in American History from Washington University in St. Louis and an MBA in Marketing from the Tuck School at Dartmouth College.

John Zysman

Co-director of the Berkeley Roundtable on the International Economy (BRIE) and Professor at the University of California | Berkeley.

John Zysman Professor Zysman is co-founder and co-director of the Berkeley Roundtable on the International Economy (BRIE), an international focal point for out-of-the-box thinking on the new networked economy, through which his thought-provoking work helps shape policy and strategy on trade and industry in the United States, Asia, and Europe.

His work with Laura Tyson, formerly chairperson of the U.S. National Economic Council, on American competitiveness, American Industry in International Competition, had a significant impact on American trade policy and strategies for technology development. His advice and guidance contributed to the framing of U.S. national trade strategies. When the focus shifted toward China, BRIE organized a group to advise on China's entry to the World Trade Organization.

Professor Zysman's recent work on the growing digitization of the global services economy resulted in the creation of the How Revolutionary Was the Digital Revolution? The impact and influence of this work led to the creation of his current project, Services With Everything, which argues that the production needs to be extended to include both manufacturing and capital-intensive services, as increasing value in the global economy is generated by the deployment of ICT-enabled services. John's work increasingly focuses on the "green growth" economy, and the challenges and opportunities facing the global economy across these emerging domains. His views in "Green Growth: From Religion to Reality" have drawn praise from senior policymakers and business leaders.

Professor Zysman is actively involved in an advisory capacity with senior policymakers in Asia, Europe and North America. He has extensive experience in helping corporations develop and implement cross-border strategies and alliances in the high-technology sector. He supported and helped design programs for major American companies to develop corporate relations with Asian and European governments, including training programs for senior Chinese officials.

Over the years he has worked to develop links among industry, the National Laboratories, and the University of California, Berkeley. He has served on the director's advisory board of Lawrence Livermore National Laboratory, the advisory board of Los Alamos National Laboratory, and the steering committee of the Industry University cooperative research program of the university. He received his bachelor's degree at Harvard University and his doctorate at the Massachusetts Institute of Technology.