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Founders on Demand

  • Nielsen: Respecting Elders is Good Manners, But Better Business

    Age is becoming increasingly important as shifting population trends favor the elderly, but are industries prepared?


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  • Nielsen: Millennials - Much Deeper Than Their Facebook Pages

    Much of the world is watching Millennials develop and become full-fledged consumers. So who are they and why are marketers and brands getting to know them?


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  • Nielsen: Connecting Through the Clutter - Stay Ahead of Consumers to Win in Today’s Fragmented Markets

    How can companies keep up with—and in many cases, stay ahead of—consumers? Despite the myriad challenges, it’s not as hard as you think.


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  • Nielsen: Hispanics Represent a Vital and Growing U.S. Market

    "The U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate towards ethnic plurality, which has already occurred in the most populous states and is beginning to occur among the U.S. baby population.


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  • March Economics Watch - Europe

    Instability in the Euro Area increases as losses in troubled economies offset Germany’s strengths.


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  • The Conference Board Economics Watch- Emerging Markets

    Emerging market growth to gradually slow in 2012, but downside risks remain strong.


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  • The Conference Board Consumer Confidence Index® Declines Again

    Consumers were less positive about current business and labor market conditions, and they were more pessimistic about the short-term outlook.


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  • March Economics Watch - U.S.

    Growth dips in Q2, but it is poised to rise in the second half of the year.


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  • Shopper Sentiment: How Consumers Feel About Shopping In-Store, Online, and via Mobile

    Nielsen information shows consumers' preference to shop in stores, online or via mobile can depend on such factors as reliability, convenience and safety.


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  • Reaching the New Chinese Consumer

    Today’s Chinese consumer is willing to pay a higher price for certain goods if the value proposition is right.


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